Comprehensive Privacy Policy

Last Updated: July 15, 2026

Your privacy and the security of your personal data are of paramount importance to us. This document outlines the Privacy Policy for the DraftKings Casino Affiliate Portal. We are committed to transparency regarding how we collect, utilize, share, and protect your information when you interact with our website to find information, reviews, and promotional links related to online gaming.

Please note that this privacy policy applies strictly to this informational affiliate website. When you navigate away from our site to access your DraftKings login portal or place wagers on the official operator’s platform, their distinct and respective privacy policies will govern your session. We urge you to review the privacy notices of any third-party websites you visit.

1. Information We Collect

In order to provide a highly functional, tailored, and relevant experience, we collect specific types of information from our users. This collection occurs both directly (when you provide it to us) and automatically (as you navigate the site).

A. Data Collected Automatically

When you visit our portal to learn more about the DraftKings casino experience, our servers and integrated third-party analytics tools automatically gather technical and usage data. This includes:

• Device and Browser Information: We log your IP address, browser type (e.g., Chrome, Safari), operating system (iOS, Android, Windows), device screen resolution, and mobile device identifiers. This ensures our site renders correctly on your specific hardware.
• Usage Metrics: We track your navigational path through our website. This includes the pages you visit, the duration of your session, the specific links you click (such as outbound affiliate links directing you to the DraftKings platform), and the timestamps of these interactions.
• Location Data: To comply with strict state-by-state online gaming regulations, we collect general geographic information (such as your city or state) derived from your IP address. We do not collect precise GPS coordinates unless explicitly requested and permitted via your browser settings.

B. Data You Provide Voluntarily

While you do not need to create an account on our affiliate site to consume our content, you may voluntarily submit personal data in certain circumstances:

• Communication Data: If you contact our support team via email or a contact form regarding questions about your DraftKings login, we collect your name, email address, and the contents of your message.
• Newsletter Subscriptions: If you opt-in to receive promotional updates or betting tips, we collect your email address and communication preferences.

2. How We Use Your Information

The data we collect is utilized strictly to enhance our services, maintain security, and optimize our affiliate marketing efforts. Specifically, we use your information to:

• Facilitate Proper Redirection: We use tracking links to ensure that when you click to visit the DraftKings casino, your referral is correctly attributed to our portal. This is a fundamental mechanic of our affiliate business model.
• Enhance User Experience: By analyzing device data and usage metrics, we can optimize page load speeds, improve mobile responsiveness, and curate content that resonates with our audience.
• A/B Testing & AEO/SEO Improvements: We study aggregate user behavior to determine the most effective page layouts. This helps us ensure that users seeking information on platforms like DraftKings uk can easily find localized, relevant data.
• Security & Fraud Prevention: We monitor IP addresses and traffic patterns to detect and mitigate malicious activities, such as bot scraping, DDoS attacks, or spam submissions.
• Legal Compliance: We may process your data to comply with applicable laws, regulations, and lawful requests from governmental authorities.

3. Cookie Policy and Tracking Technologies

Like almost all professional websites, our affiliate portal uses cookies—small text files stored on your device—to function efficiently and track user behavior.

Types of Cookies We Use:

• Essential Cookies: These are strictly necessary for the website to function. They enable core features like page navigation and secure areas of the site. You cannot opt-out of these cookies as the site will break without them.
• Performance and Analytics Cookies: We use tools like Google Analytics to understand how visitors interact with our content. These cookies collect anonymous information regarding page views, bounce rates, and traffic sources.
• Affiliate Tracking Cookies: When you click a link to initiate your DraftKings login or registration, an affiliate cookie is placed on your browser. This cookie contains a unique identifier that tells the operator you were referred by us. These cookies typically expire after 30 to 90 days, depending on the specific operator agreement.

You have the right to manage your cookie preferences. You can instruct your browser to refuse all non-essential cookies or to indicate when a cookie is being sent. However, if you disable affiliate tracking cookies, we will not receive compensation for your referral, which limits our ability to provide free, high-quality content.

4. Third-Party Disclosure and Affiliate Links

Transparency is our priority. We do not sell, trade, or rent your Personally Identifiable Information (PII) to independent third parties for their own direct marketing purposes.

However, we do share necessary, anonymized tracking data with our affiliate partners. When you click on a promotional link for the DraftKings casino, or links pertaining to global hubs like DraftKings uk, you are transferred to a third-party domain. The privacy policies of these third-party operators govern the data collected during your registration and wagering activities.

Furthermore, we may share information with trusted third-party service providers who assist us in operating our website (e.g., hosting providers, analytics services, email delivery platforms). These providers are contractually obligated to keep your information confidential and use it only for the purposes we specify.

5. Data Retention and Security

We implement robust, industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our website utilizes HTTPS protocol, ensuring that data transmitted between your browser and our servers is encrypted via SSL/TLS technology.

We retain your personal information only for as long as is necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. For example, if you subscribe to our newsletter, we will retain your email address until you opt-out or request deletion. Aggregate analytics data is generally retained for up to 26 months for historical comparison purposes.

6. Your Data Protection Rights (State-Specific & GDPR)

Depending on your geographic location, you possess specific legal rights regarding your personal data. We are committed to complying with state-level privacy laws in the United States (such as the CCPA/CPRA in California, VCDPA in Virginia, CPA in Colorado, etc.), as well as international frameworks like the GDPR for our visitors researching DraftKings uk.

Your Rights Include:

• The Right to Access / Know: You have the right to request copies of the personal data we hold about you, including the categories of data collected and the sources of that data.
• The Right to Rectification: You may request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The Right to Erasure / Deletion: Under certain conditions, you have the right to request the deletion of your personal data from our systems.
• The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
• The Right to Opt-Out of the "Sale" of Data: We do not sell your personal data for monetary gain. However, because we use tracking cookies for affiliate marketing, you have the right to opt-out of this specific type of data sharing.

To exercise any of these rights, please contact our Data Protection Officer at [email protected]. We will respond to all legitimate requests within 30 days.

7. Children’s Privacy and Age Restrictions

Online gambling is strictly regulated. As an affiliate portal promoting the DraftKings casino and sportsbook, our website is intended only for individuals who are 21 years of age or older (or the legal age for gambling in their respective jurisdiction).

We do not knowingly collect, maintain, or solicit personal information from anyone under the age of 21. If we become aware that we have inadvertently collected personal data from a minor, we will take immediate steps to securely delete such information from our records. We urge parents and guardians to utilize content control software to prevent minors from accessing gambling-related materials.

8. International Data Transfers

Our website is hosted on servers located within the United States. If you are accessing our portal from outside the US—for instance, if you are looking for information on DraftKings uk—please be aware that your information will be transferred to, stored, and processed in the United States. By using our website, you explicitly consent to this transfer, understanding that US data protection laws may differ from those in your home country.

9. Changes to This Privacy Policy

The digital landscape and legal regulations surrounding online gaming and data privacy are constantly evolving. Consequently, we reserve the right to update or modify this Privacy Policy at any time.

Any changes will be posted directly on this page, and the "Last Updated" date at the top of the document will be revised accordingly. For material changes that significantly affect how we handle your data, we may also provide a prominent notice on our homepage. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

10. Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy, our data collection practices, or if you need assistance troubleshooting an affiliate link for your DraftKings login, please do not hesitate to contact us.

Email: [email protected]
Mailing Address: DraftKings Affiliate Compliance Dept, 123 Gaming Way, Suite 400, Las Vegas, NV 89109